Laura Fischer and Jorge Espejo determine a brand as a name, symbol or design that identifies a vendor's items and differentiates them from competition. A brand might have national, regional or worldwide protection.This can be in the regularity with the information, the cohesion of strategies, plus the harmony concerning just what the brand means an

It maintains a distinct identity that separates it in the Competitiveness and gives a singular brand knowledge.Brand management involves establishing a brand vision, developing a brand position, fulfilling brand claims, and speaking the brand placement. It is crucial to evaluate return on brand expense. A brand vision articulates strategic, monetar